Never. I don’t need to set one because my two daughters come into my bedroom at 6.30am to wake me and my partner up. While he negotiates their cereal demands, I have a cup of tea. Then, I’ll spend the next hour getting them ready for school – which often involves a lot of dancing to the radio. The morning school run is my non-negotiable time with them, and I’ll be back home by 8.30am. Then I’ll get ready, eat a quick breakfast (something like toast with cream cheese) and check all the emails that have come in overnight. I mostly live in Northamptonshire, so I’ll drive to the station to catch my train into London.

Putting people on screen. I cast for film, TV and commercials. I also respond to briefs given to me by a director or producer. They’ll tell me what kind of person they’re looking for, and it’s my job to find the right fit for the role. I sometimes joke that we’re a bit like HR. I think I’m seen as a bit of a disruptor in the industry because I try to push for diversity in everything I do. I’ll often challenge the brief, auditioning people the client might not expect, but I think that’s part of the reason I’m hired.

By accident. I was 17 and living in a council flat in White City with my granny when I was introduced to a film director by chance. He had an Apple Mac, which instantly impressed me, so I thought I might want to be a director too, until he told me I needed a film degree from a US university. Then, one day, he asked me to help with a street casting for a rap video. I took photos of all the kids on my estate, got their parents’ numbers and sent them to him. He was really impressed and recommended me to his sister, who was a casting director. She took me on as her assistant while I was doing my A-Levels, and I never looked back. I worked for a few more casting directors before starting my own business when I was 25. Since then, I’ve worked on so many amazing projects – from Channel 4 comedy drama The End Of The F***ing World and The Lighthouse to Stormzy’s Vossi Bop video. My route into the industry was really unusual. I didn’t get it through family connections. I was in the right place at the right time, and I always feel grateful.

Content. I can sometimes feel burnt out, so recently I’ve been trying to take time off. It’s been great, and it’s given me space to reflect on the jobs I want to take on.

Go hard on self-care. If I’m ever feeling low or overworked, I’ll go for a walk to clear my head, light nice candles at home and have a facial or massage.

A packet of Skips. I’m not into posh snacks. For my birthday this year, my team arranged 100 packets, tablescape-style. It was the best gift ever.

Was going to the premiere of Mothering Sunday, starring Odessa Young and Josh O’Connor. My team and I worked on it during lockdown, so the whole film was cast based on self-tapes and Zoom calls. When I finally saw the finished product, I cried under my mask.

Procrastination. I’m really bad at starting jobs because the sheer scale of them often intimidates me.

Is freshly organised. Until recently, I had 36,322 unread messages, but I’ve just managed to sort them all out. Now, it’s fully colour coordinated – I’m beyond happy.

I’ll be home by 6pm to have dinner with my kids. My partner and I both love cooking, so one of us will make something quick – I love chicken noodle soup. Then I’ll help my daughters with their homework, and settle them down for bedtime. From 7.30pm I go through my emails, sort my to-do list for the next day and finish anything that needs to be done. I’ll wind down by watching TV in bed – right now, I’m loving Girlfriends. I’ll be asleep with my laptop open next to me by 10.30pm.